Analyze an organizations media communication activities Essay Example for Free

Analyze an organizations media communication activities Essay The objective of this project is to analyze an organizations media communication activities. The work must use concepts, models, and theories to support and critical the companys website. It should be critically assess + evaluate and use strategy to analyze. The author should review it as a marketing professional specialist and knows how, when, and where the organization use digital media to communicate with its audience, customer, stakeholder, and public. Executive Summary: PO Cruises uses a maturity website to distribute and communicate (Fill, 2002). It is a fabulous website that uses a lot of tools from personal communications (PCs) to support their offline marketing (Hartley, 1999). Once customers surf its website, they could get information they need easily. The website becomes a distributed channel for the business. It is in the highest level of scenario 4 (Doren, 2000). Information on website is variety and useful that helps offline media and lures more customers to join the PO Cruises with rational exchange (Fill, 2002). PO Cruises Background PO Cruises is one of the cruises belonging to Carnival Corporation PLC. There are 13 distinct brands of cruises all over the world are operating by Carnival Corporation PLC; PO is one of them. PO is not as same as its name belongs to the PO group (Peninsula and Oriental steam Navigation Company); for it was demerged into Carnival public limited company on 23 October 2000, and has changed its name to Carnival Public limited company on 17 April 2003. PO Cruises now is the largest premium cruise brand in the United Kingdom. See the list as below. Carnival Corporation Princess Cruises Carnival plc PO Cruises were belong to Ocean Village PO Princess. Swan Hellenic Cruises plc AIDA PO Cruises Australia Carnival Cruise Lines Holland America Line Windstar Cruises Seabourn Cruise Line Costa Cruises Cunard Line AROSA Main Report: Marketing mix Product PO Cruises currently owns four types of ships Aurora, Oriana, Oceana and Adonia. Each of them gives different atmosphere and personality to customers. They are service, facility and quality oriented. Mostly, customers who are attracted to join PO Cruises are through travel agencies to get tickets no matter a set of schedule or connections with flights or another cruise. If customers who are interested in PO Cruises, PO Cruises also use different brochures to introduce its products to them. PO Cruises builds a marvelous introduction of its products on the website. There is a column of their ships in directories of its website introducing each of ships details by clicking any icon of them (Chaffey, 2000). There are also other links connecting to these four ships that makes customers easily check to PO Cruises ships (main products) whenever they want. The website builds a good cognitive environment to customers who are like ship, boat, cruise, and adventure. Most fantastically, customers could find what each deck looks like by 360i panoramic tour. After customers learn about these ships, they enable to feel more about these ships by fun stuff sector, which involved games, videos, and pictures (screensaver and wallpapers) to addict customers affective (Fill, 2002). Promotion PO Cruises is not a company which uses all of the marketing communication tools to communicate with its target audience, but it uses its promotion tools well to achieve its customer needs and to explore its market opportunities (Chaffey, 2000). 5 main elements of the promotional or communications mix of PO Cruises are analyzed as below (Fill, 2002): 1. Advertising (Off-line) PO Cruises has TV advertising displaying during summer time or the beginning of the year. Customers who havent seen the advertisement on TV could also enjoy the advertisement on PO Cruises website; to the Fun Stuff-Videos to view the version of its Sh-boom advertisement. Its an advertisement with affective (Fill, 2002). Besides TV advertising, PO Cruises posts its advertising on newspaper as well. (On-line). There are many agencies selling PO Cruises tickets on line; they help PO Cruises build a perfect advertisement system. If someone who is interested in cruises, they will easily find out the name of PO Cruises on many websites building by travel agencies. Customers are able to easily book a cruise through any ABTA travel agent; there are about 16 agents linking to PO Cruises and helping customers to book tickets in different areas. Although many websites all connecting to the name of PO Cruises, it is difficult for people who want to buy the ticket right through PO Cruises website. 2. Sales promotion (Off-line) (On-line) PO Cruises is targeted. It divides into consumers and the sales forces of both PO Cruises and its agents (Fill, 2002). The sales promotion PO Cruises uses is by the timing when customer book for their tickets. The earlier they book for cruises, the more discount they will have. It uses the method of price reductions to motive its sales in the early stage (Fill, 2002). PO Cruises also sets up the Portunus Club for customers who re-join to the PO Cruises. There are Ruby, Sapphire, and Gold tiers for different types of customers. Customers could get points for their discounts when they had joined the cruises and also discounts to any other consumption on the ship. The method builds customer royalty; it is referred to as a points accrual programme that helps the company keep customers loyalty for preventing them from moving to PO Cruises competitor (Fill, 2002). The Portunus Club has not only increased the amount of customers, but also maintained those current customers well (Raaij, 1998). 3. personal selling (Off-line) PO Cruises tickets are sold through personal selling or other travel agencies. Customers buying tickets can either from agencies or directly make a phone call to the PO Cruises as the telemarketing. It is a good method for the company itself uses lots of personal selling on promotes their ticket, for it is a method always interactive to customer and company. And Consumers may talk to and obtain answers from real persons or from machine interaction that helps PO Cruises directly being aware of what customers wants and what they need (Raaij, 1998). (On-line) On the website, customers who are interested in any trip and willing to join the tour could book on line by leaving the messages to the reservation team. Besides, its very easy for customers to find the ticket selling on website from different agencies in different areas, and then buy the ticket based on customer needs. 4. public relations (Off-line) The means of PR of PO Cruises is announcing news on newspapers. It mostly tells people about its schedules, timetables and its new ship or company information on travel pages or events column. PO Cruises owns a press center to run for its news. (On-line) Customers could also find out their news through news websites, travel agents or the websites connect to sailings, such as, what you need to about or scoop agents (two website names). Moreover, there are numbers of news PO Cruises showed to the public and listed on its own website. It is press centre in the company section. For people who are interested in to PO Cruises and want to know more about its reputation, besides company introduction, they could attain more information on this section. 5. direct marketing (Off-line) (On-line) PO Cruises uses direct marketing through ABTA agents and many other travel agencies where they sell cruises tickets. It connects to personal selling to use different types of tools to achieve the needs of customers. It uses e-mail (member confirm) and through post-mail (brochure sending) to directly send the information to customers. Â  Place PO Cruises, the Britains leading cruise operator, customer aboard its shipping at Southampton, UK or fly on a scheduled or PO Cruises charter flight to any of its 25 destinations all over the world. All ships cruise Europe in the summer, and in winter Aurora and Adonia embark on round the world cruises while Oceana and Oriana tour the Caribbean. Places are stabile in different places by annual schedules; depended on where customers plan to go abroad. The headquarters is in Southampton, but usually people usually book tickets at agencies instead of heading for PO Cruises office. If people who would like to book tickets online, they could go to www. pocruises. com or through links on any ABTA agents to buy tickets. Agents are viewed as the PO Cruises retailers. This method helps PO Cruises reach its sale targets by selling tickets to many other segments in different areas and places. The channel of its distribution is producer retailers consumers (Blythe, 1998). Price PO Cruises sets its price at the moment when customers buy tickets. The company uses different brochures to attract customer to join its cruises business. Customers could save as much as money if they book earlier according to the timetable set up by PO Cruises. Customers could save up to 5%~45% discounts for early booking, depending on availability, and its reward for those who book early. PO Cruises named it as pricebreakers. Besides, price differs from different cabin type and grade that customers choose. It is very easy for customers to find the price on the website or by the brochure which customers could also easily get by request online. * DRIP PO Cruises (model by Fill, 2002). PO Cruises communications have need to: Differentiates itself by it is one of the oldest cruises company which form of British to attract customers who enjoy in English style. Remind and reassure its customers by telling them that the leisure cruising business was started by PO in 1844. The step helps the company acquire trust from customers Oldest = standard = traditional (British) ? Inform the consumers by educating them that PO Cruises is the company with offering high quality but middle-low price to customers Persuade to the consumers that althouthg PO Cruises is the oldest company, it has most modern fleet of ships in the UK. Scenarios In order to know how a company created a website on line to present its own products through the internet, the company needs to define the level of commitment it wants to reach (Doren, 2000). There are 4 possible scenarios for promoting on the internet. PO Cruises is belonging to the highest level 4, because it offers on-line ordering of products and services. The product PO Cruises supplies to customer is not the tangible things that customers could touch but services and facilities on cruises. So the company tries to present its product through the website. PO Cruises uses web cam, lots of 360i panoramic tour and many of pictures on its website to interact with users. Moreover, there are images, screensavers and wallpapers of its 4 ships for customers to download. The usages of multimedia presentations also reach facilitation as a web promotion; it enables a more personal, one-on-one approach with the internet user (Doren, 2000). According to the four possible scenarios lists, PO Cruises does make a high extensive interaction with its customers through its website. The web site of PO Cruises may be high costs, but it could attract more customers order on line.

Solzhenitsyn’s Exile :: Russian European History Papers

Solzhenitsyn’s Exile missing works cited â€Å"In February 1956, the Soviet Union’s new leader, Nikita Khrushchev, initiated a period in Soviet history known as ‘The Thaw’ †¦ Millions of former political prisoners were granted amnesty, including [Aleksandr] Solzhenitsyn.† (Shattan 149) Solzhenitsyn is Russia’s most prolific writer of the 20th century was Aleksandr Solzhenitsyn, a man who rose to fame through his literature. It was Khrushchev’s thaw, however, that resulted in Solzhenitsyn’s exile. Solzhenitsyn made his break in literature because of Khrushchev’s thaw. Yet as time went by, the Soviet leadership became increasingly conservative after the thaw. Initially, the conservative leadership did not know what to do with Solzhenitsyn, but after deciding to take action against Solzhenitsyn, they eventually worked towards a final solution, his deportation from Russia. Had it not been for the thaw, though, Solzhenitsyn would never have made the rise to fam e, and his deportation. Aleksandr Solzhenitsyn first became active in politics during his time in Rostov University prior to World War II, during which time he became â€Å"a convinced Communist - a member of the Komsomol (Young Communist League)†¦ and the proud holder of a Stalin scholarship.† (Shattan 137) After graduating in 1941, Solzhenitsyn joined up with the Russian artillery to fight the Nazi army. During this time, he began to formulate a belief that Stalin â€Å"had betrayed Leninism and was responsible for the defeats in the first phase of the war† (Shattan 140) He communicated these ideas with a friend through letters, but was caught by censors and imprisoned. During his time in prison, which would provide the material for One Day in the Life of Ivan Denisovich, it was discovered by Soviet authorities that Solzhenitsyn had a degree in physics. Because of this, he was transferred to a special science prison, where prisoners worked on Soviet experiments. In 1953, his term served, Solzhenitsyn was released from prison, but forced into an internal exile in southern Kazakhstan. However, in 1956 this exile was ended by the new Soviet leader, Nikita Khrushchev, who initiated â€Å"The Thaw† by releasing millions of political prisoners. Solzhenitsyn was free to write and to travel. In a society that had repressed its writers for the last 30 years, it was extremely difficult, and quite a gamble, for an author to try to publish a book, much less one that criticized one of the only two leaders the single party state had known.

Othello †Paper Assignment Essay

A desire for revenge can overcome a person and have great detrimental effects. This is especially true in the play Othello by William Shakespeare. The play takes place in a time of war between Italy and Turkey. The play begins in Venice, Italy but then shifts to the island of Cyprus for the remainder of the play. In the play, the main antagonist Iago was not chosen for a position of lieutenancy by his general, Othello. Othello had chosen a man named Cassio over Iago. Iago, being very envious of Othello and Cassio, plots a plan for revenge. Early on in the play, we find that Othello has complications in his marriage to Desdemona. Othello and Desdemona are seen as opposites in which Desdemona is an innocent, sweet, high class white woman, while Othello is a tough, ugly, and black war general. Iago, using this knowledge, begins to plot his revenge. Iago says, â€Å"I hate the Moor, and it is thought abroad that ‘twixt my sheets ‘has done my office. I know not if’t be true, but I, for mere suspicion in that kind, will do as if for surety† (Act 1, iii, 429-433). Iago, in this quote, suggests that a rumor about Othello sleeping with his wife may not be true, but he will pretend it is in order to better his plot for revenge. Iago’s first step in the plan was to endanger Othello’s relationship by telling Brabantio, Desdemona’s father, about their marriage. Othello claims he will not hide because he has nothing to be afraid of and ask Iago if he agrees. Iago says, â€Å"By Janus, I think no† (Act 1, ii, 38). Iago alludes to the Greek god Janus that supposedly had two faces. This is an example of dramatic-irony because the audience knows that Iago himself is two-faced since he pretends to be nice but in actuality is trying to get revenge; Othello is also unaware of Iago’s other motives. Iago, in his plot for revenge, often uses psychological means to manipulate people. When Brabantio is talking to Othello, he says â€Å"She has deceived her father, and may thee† (Act 1, iii, 333-334). Brabantio believed that since Desdemona was not loyal to her father, she may also deceive Othello. This is an example of foreshadowing because Othello will be lead on to believe that Desdemona is not loyal to him. Iago, later in the play, alludes to Brabantio’s warning and says, â€Å"She did deceive her father, marrying you, and when she seemed to shake and fear your looks, she loved them most† (Act 3, iii, 237-240). Iago, being very diabolical, enhances Othello’s doubts about his marriage. This doubt in Othello’s mind comes into play later in Iago’s plans for revenge. Iago shows that he will use any means to get his revenge, whether it be lying or manipulating any insecurities in others. Near the end of the play, Iago’s plan has progressed as he had planned: Othello does not trust Desdemona or Cassio, Iago had gotten Cassio fired, and Othello still has complete trust in Iago. Othello had given Desdemona a handkerchief when they had gotten married which symbolized everything holding their relationship together. Iago gets a hold of the handkerchief and plants it on Cassio. This becomes proof for Othello that Desdemona is cheating on Othello with Cassio. Othello becomes so angry he kills Desdemona. Emilia, Iago’s wife, walks in after Othello strangles Desdemona and in shock tries to explain what Iago has done to him. Iago comes in and tries to stop Emilia; he then stabs her because she wouldn’t stop. Iago’s plan had been revealed and Othello is traumatized. Othello exclaims â€Å"But why should honor outlive honesty† (Act 5, ii, 293)? Othello, trying to comprehend what he has done, questions how the reputation of being honorable could outlast honor itself. Iago, so bent on getting revenge for the sake of his reputation, had killed his very own wife. At the beginning of the play, Iago had said that he heard a rumor about Othello sleeping with his wife. He didn’t know if it was true but said he would pretend it was in order to fuel his desire and plot for revenge. Throughout the play, Iago had used any means to complete his goal. For example, Iago used psychological means to manipulate Othello into doubting his relationship with Desdemona. Iago then lied to Othello and tricked him into believing that Desdemona was having an affair with Cassio. If Emilia had not told Othello, he may not have known about Iago’s plan at all. Iago kills Emilia for telling Othello, which is ironic because Iago used the rumor about Othello and his wife to fuel his revenge. Iago’s desire for revenge became so great that when Emilia ruined his plan, he killed her. Instead of killing Iago, Othello says, â€Å"I’d have thee live, for in my sense ‘tis happiness to die† (Act 5, ii, 340-341). Iago will be kept alive and most likely tortured because killing him would be a punishment not worthy of Iago’s actions. Iago’s desire for revenge ultimately overcame him and caused many detrimental effects in his life as well as many others. In conclusion, one should never seek revenge.

Gangs in Prison Essay - 1447 Words

Introduction Prison gangs are originally formed by inmates as a way of protecting themselves from the other inmates. These gangs have turned out to be violent and thus posing a threat to security. This paper will have a look at the different gangs in prisons, their history, beliefs and missions, and the differences and similarities in these gangs. The Aryan Brotherhood The Aryan Brotherhood started in 1964 was founded by Tyler Bingham and Barry Mills who were white supremacists and Irish American bikers. It started at the San Quentin state prison. The prison group was created to protect white prisoners from the black inmates. The cause changed into revenue when the group gained power. This gang is the most violent white supremacists†¦show more content†¦This group is continuously growing both in the prison and also outside the prison. It has its dominance mostly in state prisons especially the San Quentin prison. The Black Guerrilla Family The Black Guerrilla Family was started in the year 1966 by W.L. Nolen, Lester Jackson, James Carr and other racist who were black in the San Quentin state prison in California. The founders adopted the militia structure and ideology of the Symbionese Liberation Army. The gangs were started so as to unite the black prisoners and get rid of a violent uprising. This uprising was believed to be from a racist prison administration that was white. The gang attracted thousands black American offenders, and was listed for a number of staff assaults and the murder of Marin County judge in 1970. Its territory is in California and some selected areas in the United States. It also has a paramilitary kind of structure. It has around 50,000 members. If one wants to join the gang, one has to be black and must be nominated by an existing member. They have a symbol of a dragon that is attacking a gun tower of a prison. 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